New York University's Department of Cinema Studies presents
a talk by
The Social and Institutional Transformations
of the Hindi Film Industry
Wednesday, February 22, 6:15PM
NYU Tisch School of the Arts
Department of Cinema Studies
721 Broadway, 6th Floor, Michelson Theater
Free and open to the public.
This talk provides a preview of the main themes of Tejaswini Ganti's soon-to-be-released book, Producing Bollywood, which examines the transformations of the Hindi film industry starting in the mid-1990s that have enabled it to become “Bollywood.” These transformations have been enabled by the neoliberal restructuring of the Indian state and economy, which resulted in a dramatically altered media landscape marked first by the entry of satellite television and then by the emergence of the multiplex theater. The talk focuses on the changing status of the “universal hit” within the Hindi film industry, locating it within the changing structures of production, distribution, and exhibition characterizing Hindi film-making since 2000.
Tejaswini Ganti is an Associate Professor in the Department of Anthropology and its Program in Culture & Media at New York University. A visual anthropologist specializing in South Asia, her research interests include Indian cinema, visual culture, cultural policy, nationalism, neoliberalism, ideologies of development and theories of globalization. She has been conducting ethnographic research about the social world and filmmaking practices of the Hindi film industry since 1996 and is the author of Bollywood: A Guidebook to Popular Hindi Cinema (Routledge 2004; 2nd edition forthcoming) and Producing Bollywood: Inside the Contemporary Hindi Film Industry (Duke 2012).
NYU's Department of Cinema Studies
Tisch School of the Arts
721 Broadway, 6th Floor
New York, NY 10003
Join our Facebook page!
Follow us on Twitter @CinemaStudies