SMALL SCREEN - From Arnold to Bond, now in Tamil http://epaper.newindpress.com/NE/NE/2008/10/20/index.shtml
Its on the last but 6th page "Expresso".
THE Tamil audience has been a great fan of Hollywood movies too, especially Jackie Chan, Tom Cruise and Arnold Schwarzenegger, whose action flicks with a local coating, being dubbed in Tamil, are a rage now. Catching the pulse of the viewers, many channels have started telecasting Hollywood movies dubbed in Tamil and such shows actually top the charts.
“I used to go to Albert theatre and Blue Diamond whenever a James Bond movie got released. There would be a long queue waiting to get tickets. Though dialogues were hard to understand, the action and the costly sets made us watch it with astonishment,” rem inisces 50-year-old Senthil Kumar. And now, one can watch all those movies sitting at home on the television sets, that too in their own language.
The trendsetter was Vijay TV, which started telecasting Hollywood movies three years ago. Seeing the response of Jackie Chan movies on Vijay TV , other channels also started telecasting dubbed movies. “We get tremendous response for Hollywood movies. Those movies we telecast during summer holidays were a big hit. People like to watch such action and adventure movies,” says Pradeep Milroy Peter, Programming Head, Vijay TV .
What about the TRP ratings? “When we first played Titanic, the TRP rating was 20 and the channel has not seen such a high rating before. Anaconda, Spider Man and all Jackie Chan movies are always well received. Usually, kids and youngsters love to watch adventure movies and when they watch, the whole family watches,” he explains.
Channels now telecast Hollywood movies on weekends, which were originally a time slotted for blockbuster Tamil movies. Vijay TV is airing Hollywood movies on Saturdays and Sundays at 11 am. The channel also telecasts Hollywood movies during the festive season. Pradeep informs that Jackie Chan movies are most preferred in B and C markets than cities.
Sun TV has also joined the list with its special weekend slot, called Hollywood Super hit Kondatam. The programme, telecast every Sunday at 7.30 pm, features dubbed English movies. While kids watch the movies for adventure and animation, old people also watch these movies reminiscing their youthful days.
“It’s nostalgia for old people to watch Hollywood movies. We receive letters requesting to telecast black and white English movies. Movies with martial arts usually get a very good response,” says an official from Kalaignar TV. The channel telecasts Hollywood movies on one of the weekdays and every Sunday . Raj TV is airing Hollywood movies every Saturday. Despite Tamil movies with advanced technology , the fascination for an English movie hasn't waned and the TV channels are only exploiting it today.